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Racing to Influence In-Store Purchases
A smart shopper is a well-advised shopper, and today’s hyper-connected shoppers are looking online for product information and inspiration. With millions of pieces of content just a click away, which...
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What Wins the Race When it Comes to Influencing In-Store Purchases?
This post also appeared on the LinkedIn page of Collective Bias CEO, Bill Sussman. As a consumer in this day and age, it’s more difficult to find trustworthy information to help with purchase...
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Building Brand Loyalty Through Stories That Matter [Infographic]
Building brand loyalty is a completely different ballgame in today’s social-obsessed world. In fact, 73 percent of people wouldn’t care if brands disappeared from their lives altogether. How can brands...
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Infographic: Making FTC Compliant Disclosures in Online Content
Several companies, and the influencers they partnered with, have been under fire in recent months for failing to properly disclose paid endorsements in their online content. The Federal Trade...
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If Content is King, New Study Finds Quality is Its Queen
This article by Amy Callahan, CCO/Founder of Collective Bias, originally appeared on Huffington Post. News headlines have been popping up everywhere regarding companies like Warner Bros Home...
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2017 Influencer Marketing Stat Round-Up
Over the course of 2017, we published several studies showing the impact of influencer marketing campaigns for consumers and influencers. The industry is evolving, making the need for relevant stats...
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A History of Firsts in Influencer Marketing
We’re proud to say that Collective Bias was the first to launch in the managed service influencer marketing space almost nine years ago. To celebrate we decided to take a look back at our history and...
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Recent Twitter Policy Updates – Keeping It Social
Recent Twitter Policy Updates – Keeping It Social The digital marketing world is always changing. To stay relevant and ensure optimization, marketing strategies must evolve to keep pace. In February,...
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Measuring Influencer Marketing Success, Not Necessarily A Tale of Two Cities
When selecting an influencer marketing company, every marketer weighs critical factors differently. For some, their decision comes down to potential reach. For others, finding the right influencers to...
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FitScore™: The New Standard For Influencer Selection
Collective Bias recently announced the launch of our new AI-based influencer selection technology, FitScore™. Using advanced classification algorithms combined with Natural Language Processing, this...
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